It’s no secret the internet is a powerful tool for businesses, especially restaurants. So, why do so many continue to miss out on a huge opportunity by having a poor online presence, or even worse – not having one at all? The reasons that are repeatedly given from those who don’t have websites or a footprint on the web are simple; time and money. Sure, both time and money can be viewed as set backs. However, when it comes to building a successful business, these should never be looked at as excuses.
Why is an online presence so important?
Restaurants are the number one online search by industry. Consumers are looking, why not let them find you? In fact, in a recent Constant Contact/Single Platform survey, 92% of people went online to find a restaurant in the last 6 months. What happens when a restaurant is not listed or has inaccurate information? (Hint: they keep searching or go elsewhere) Simply being active online can make a world of difference, 88% of consumers that search for small businesses visit them within 24 hours. What may have been looked at as time and money before is starting to sound more like an effective investment.
Set yourself apart and up for success
There are more than 990,000 restaurants across the United States. How can your restaurant set yourself apart? Create a website. It’s really that straightforward. Of the nearly 1 million restaurants, 7 in 10 are individually owned and operated (almost 700,000). Less than half of the restaurants that are independently owned and operated have a website. Simply creating a place on the web where consumers can find information sets you apart from the majority of other restaurants. Now, imagine if you actually updated and maintained the information… You’d be better suited for success than more than half of others in the same space. Still think creating a solid online presence will take too much time and money There are affordable resources for small businesses.
How to create a web presence
Now that you’ve determined the importance of creating a web presence, you need to actually do it. You can either create the website yourself or have a third party do it for you. The more cost effective route (up-front) may be creating it yourself using tools such as Squarespace or Wix. There are plenty of sites that are affordable (some free) and easy to use. However, what you’re saving in cost you are giving up in time (and as a business owner, that’s as valuable as money).
To go the other route, you’ll have a third party, and someone who is likely a professional in this area, create a web presence for you. For this, we recommend Compass. This service helps small business owners build awesome websites for their business at an affordable price. Their network of freelancers work one-on-one with business owners to help navigate the unfamiliar territory that is the web. This digital native will be able to answer any questions and provide insight on the direction your business should take in building it’s presence online. Sound appealing? For being a friend of foodjunky, you can get $100 off here!
Have a question you’d like answered regarding an online presence or a tip you’d like to share with other small business and restaurant owners? Leave a comment.
All information from the infographic was pulled from the sources listed in the article.